Books are some of my dearest friends. I like to read and then create a synopsis of a book if it is a book on business. Then I can review my learnings later on. Well, I am currently flying over Arkansas on my way to Texas and I am reviewing a book I LOVED several years ago, called Rework.
This book is written by a small extremely successful company that looked at many business models out there and ripped them apart by breaking down common assumptions. They are extremely productive and innovative and these 2 qualities attracted my attention.
Here is a synopsis for you to enjoy! Hope it helps you to rework your practice and bloom even more!
By Jason Friend and David Heinenmeier Hansson
Rework, written by the uber successful creators of the popular software BaseCamp, High Rise, Back Pack and CampFire, contains many memorable mini essays in a fun, easy to read, provocative layout. These passages pointedly and sometimes crankily, advise us to rewire the way we look and think about many of our daily patterns, beliefs and procedures in business.
Here are some of the paraphrased pieces of wisdom:
Failure is NOT a rite of passage. I love this first simple thesis on not accepting getting banged around in the head in business. Don’t fall for the myth that you must learn by mistakes. Learn from success. Anything else is not an option. Have you ever known a relentless child? Not getting what they want is simply not in their consciousness.
Mission Statement Impossible. Jason and David endeared themselves to me in the ideas of this chapter. They cite examples of companies having you on hold and playing automated messages claiming how important our business is and the pride the company takes on quality customer service. Really? They recommend that you Live it or Leave it. Say what you mean to say. Be real. Be in touch with reality. Use words people understand and care about. This may be hard for some of us as chiropractors. We use words that people are not familiar with often. Think of the least chiropractically (it really SHOULD be a word!) aware person you know and develop a mission statement that even THEY could understand.
What is it about growth in business? I heard the question posed in this chapter as a Jerry Seinfeld opening line. The writers go on to explain that finding the right size for your business and staying there can be an act of kindness, sanity and release of ego. T
Outside money is Plan Z: In several different ways, the authors describe the disasters that can ensue when you owe money. I have seen many doctors over the years think and act differently because of high overhead, owing money to family, or big loans. These pressures pulled them off patient and self care and changed the trajectory of the business.
You Need Less Than You Think. So many people begin with the middle or the end in mind. If you think you need 500,000, ask yourself what you could do with $50,000. If you think you need 6 months before you open, ask yourself what you could do in 2 weeks. You need less money, less time, less staff, less equipment than you ever think you need.
Decisions are Progress. When you are NOT making decisions, things are piling up and not getting done. Whenever possible, swap out, “Let’s think about it” with “Let’s decide now.” COMMIT to making decisions. Ask, “What can we do know that is good enough?”
Nobody likes Plastic Flowers. Be willing to be flawed and real. Be imperfect.
Emulate famous Chefs. Share your stuff. Give away your recipes. Know that there is only one you and because you are so fantastically you, people will always seek you out.
Launch Now. You look good enough. You know enough. You have enough. Just go.
(This one is so much harder than it reads!)
Interruption is the Enemy of Productivity. Plan Chunks of Uninterrupted time. I also think perfection is the enemy of Productivity.
Start at the Epicenter If you feel pulled in many directions; break it down to what is essential. You need chiropractic tables and you.
Good Enough is Fine and Quick Wins. Brilliant and so true. Make this an office Mantra…only if you know you are a perfectionist. If you are a person who has a hard time having personal standards, find someone in your life who has higher standards and let them guide you.
Under do your competitors. The world of one-upmanship leads to potential disaster. Do what you do simply and well. Be proud.
Build an Audience. Speak, Teach, Write, blog, Tweet. Give Value. Create Loyalty. Find your Voice. Share.
Everything is marketing. So many people say they hate marketing. Answering the phones is marketing. Your bathroom is marketing. Marketing allows us to serve. Marketing can change people’s lives for the better. It is all marketing and it makes a difference.
Go to Sleep. Don’t skimp on sleep. It has many domino effects. They are all negative.
Culture is a byproduct of consistent behavior. This overly syllabic mantra radiated to me out of this book. Whatever environment you want to create for your practice congeals slowly over many tiny and consistent decisions and behaviors.
Top Five Things You can Implement from this Book TODAY in your practice.
5. Build Your Audience. Commit today to write, speak or video. Just Do It.
4. Keep Your Words and Promises Simple.
3. Keep Your Finances Even Simpler.
2. Make a Decision to Decide Often and Early. Don’t Delay.
1. Good Enuf is EXACTLY that.
Our intention in book reviewing is to save busy doctors time in reading by giving a brief synopsis or to direct doctors who read prolifically towards or against certain materials. We also hope to trickle bits of information in an easy, quick and fun format. Please reply to me with your thoughts and feedback around this book or its synopsis. Book in a Minute arrives one time per month to your email address. Thanks for joining us on ChiroBloom! Read this Book in a Minute and Bloom!