I just had a coaching call with a newbie. She just started in practice, and was having a really hard time with reports, specifically around money. Really, it wasn’t about the money. It was about her own confidence in her product.
When it comes to confidence, I think it can come from three places:
- “Superficial” Confidence. You psyche yourself up, watch Muhammed Ali, listen to Tony Robbins and fake that you are pumped.
- Confidence that comes from being prepared. It is soooo important to get everything ready before the patient arrives: clinical report, financial report, brochures, and administrative needs. No fumbling, bumbling. Smooth, polished, and ready will make you feel and appear more confident and competent.
- Confidence in your product. I did not have healthy self-esteem in the past, and had a lot of “stinking thinking.” If you are like this, you may not feel great about yourself as a person to invest in. I hear this from a bunch of you, so if you feel this way, you are not alone. It is ok. You need to face this demon. Make a commitment to improve daily. You and I are a work in progress. Humanity deserves that we not give up on ourselves or our amazing product — chiropractic. The good news for you who have low self-esteem is that IT IS NOT about you. Trust the power of LIFE to help this person, if and when they commit and invest in themselves through your office.
Looking at our attitudes and beliefs about money can be difficult, but extremely worthwhile.
Know this, Bloomers:
- You are not alone.
- You are way more capable than you give yourself credit for.
- You are worthy.
Way worthy. The service you offer is so much better than most of the other choices your patients will be offered, and it is flippin’ fair cost wise. You are a noble and dignified choice in the healthcare field.