Facebook. We are frenemies. I love the feeling of connection with peeps, cuz practice can feel isolating sometimes. But sometimes I feel grouchy when I read Facebook stuff, and I defiantly get pulled off task. I might log in to Facebook to get someone’s phone number and send a message, and 20 minutes later, my eyes are watering and my mouth is slightly open as I scan through gobs and gobs of mind-numbing posts. I’m then asking myself, “Why am I on here right now?”
At one point, I thought, I might be addicted to Facebook. And then I thought…well, that would be a FAD. Facebook Addictive Disorder!! I looked it up. IT IS REAL! Of course, they have diagnosed this disease, and we have yet another acronym confirming another thing that is WRONG with us!
Here’s the thing, Bloomers… creating the practice and the life you love requires choices about where to put your time and energy. If something is sucking up your time, make sure it is pushing you in the direction of your dream. Most people are not desperately on Facebook looking for an amazing chiropractor. It ain’t the way to build your business. It’s a way to spread a message, further educate and keep peeps engaged. But if you are looking to grow, you are NOT going to grow a practice on Facebook.
One of the things I teach my clients is: Put yourself in other people’s shoes.
They feel vulnerable about doctors. They are scared of us. If you were vulnerable and scared and needed help, do you really think you would open up Facebook and PICK a chiropractor to go to from your browsing there? I mean, it MIGHT happen. But it is not the norm. Put your butt into the community, especially the places that the people you love to care for hang out. Want to see more families? Go to mom’s groups, libraries, and PTOs. Want to see more athletes? Develop alliances with gyms, personal trainers, or personal studios. Want to see more MMA fighters? Hang out at my family reunions.
I think you get the point.
Many of you have shared that Facebook can be a distraction. You are unconsciously opening it over and over and get sucked in. I have an answer. I have actually started using an app that helps me to NOT open up email and Facebook, because EVERYONE in my high-end mastermind talks about eliminating distractions and creating 90-120 minute blocks of focused, UNINTERRUPTED time blocks. If you can make 2-3 of these in your day, you can accomplish a lot to move your practice in the direction of your dreams.
This app can help you to eliminate the buzz of the internet and get more conscious about your time and energy. You can check it out here: http://macfreedom.com/
Have fun. Focus up and BLOOM!