Do you dream of making a bigger impact?
Do you want to make a bigger difference in people’s lives?
Does your heart long to improve the human experience?
Do you sometimes feel like you are spinning your gears and don’t know where to put your attention in practice to effect a bigger change?
Does marketing feel smarmy to you?
Do you find yourself avoiding it or being ineffective?
Do you find that what you used to do for marketing doesn’t work as easily?
Is your team overwhelmed by all the tasks in the office so marketing falls by the wayside?
Do you find that as the CEO -Chief Everything Officer- you feel like you have to do everything all the time?
Do you secretly resent your team for not doing more to teach and grow your practice?
This workshop is for you!
In this workshop, we bring you experts in many different aspects of marketing. They will give you modern strategies, tools and systems to make your marketing systems soar.
Some of the topics you will learn about:
- Positioning Yourself as an Expert
- Creating Your Pitch
- Building a Brand
- How to Be A Successful Blogger
- Creating a Sense of Celebrity
- Facebook Marketing
- Digital Marketing
- External and Internal Marketing Magic
- Building your List and Automating Your Message Email Marketing
- Making your first two appointments generate referrals
- Customer Service as Marketing
- Planning Marketing For least Effort and Greatest Reward
- Building Strategic Business Alliances
- Experiential Marketing
- And so much more.
What will I walk away with?
There are three amazing returns on your seminar investment:
1. Understanding strategy.
So many chiropractors confuse marketing and promoting. Marketing involves strategy and understanding. We will give you worksheets to delve into a deeper understanding of what you are doing. This transforms teams from feeling like hamsters on a wheel to having a much deeper impact in the community with not as frenetic as an effort.
2. Creating a plan.
You will Pick your promotion plan from the “menu” of choices, choosing that really resonates with who YOU are and who and where your ideal audience is. For some offices this part takes time. Many offices are doing things they think they “should” be doing but it feels awful to everyone. Or they are doing things that worked for someone else but it really is not a fit for their office. Bringing the team together and getting all on the same page is a real art form.
3. A Way to Implement the Plan.
Creating systems to make all marketing efforts be more streamlined and not throw your attention away from the people you ARE caring for. Often events are wonderful but they pull you away from your health routine, your family time and your current patients. Creating systems maximizes the efforts of your teams and makes more marketing feel exciting and not dreaded!
We encourage you to register as a team!
Doctors often have the vision and their team can often be the executors. In some offices, the team does not always know or understand the vision. Bring your worker bees and give them tools to help you to grow. We love working with teams to get your vision and the reality of the work to come together so you can make your impact!
This seminar will give you strategy AND promotion to make your marketing “department” make sense and to give you a plan to move forward. I offer you worksheets and many practical tools to make this happen in a structured way for you AND your team to execute in a way that does not drain your attention from your current active patients. You can create a systematized referral engine inside your practice.
Position yourself to run a prestigious practice through thoughtful, smart, beautiful, appealing and un-smarmy marketing strategies. Some of the best marketing in our world comes from the heart and involves some smart tools to get things to create a system for your marketing. I have been in chiropractic for 30 years as a CA and then a doctor. I have had 3 successful practices that supported a lifestyle that was in alignment with my values for myself and my family. I have seen a lot of smarmy tactics that hurt our profession. I have seen so many chiropractors struggle because marketing felt hard or because they were doing things that did not match who they were.
Also, during this seminar we look at ways to engage people in chiropractic care in a way that is skillful and thoughtful and highly effective. Explore the new person red carpet experience. If you want to make your impact with the least effort and the greatest results, you should plan to join us! Rev up your practice with:
• Strategies to reach the people that you want to serve in practice
• A promotion plan with clear action steps for the whole year
• Tools to convert the uncommitted, symptom-oriented, pain people to raving referral sources
• The secrets to engage people in chiropractic care for a lifetime of family wellness
And all of this in an non-smarmy, fun format that’s laser-focused on practical skills. You CAN have the practice you’ve dreamed of. Learn strategies that multi-million dollar businesses are using that are not smarmy or cheesy. Make your New Patient Visits a natural source of referrals.
- May 5: 8am-6pm (Lunch included)
- May 6: 8a-12pm
What People Are Saying
Dr. Pam’s blend of smart savvy tools, chiropractic passion and kind integrity make this seminar one of the best investments your practice can make! You have an incredible impact to make.