What is Marketing With Heart?
Marketing With Heart is an online interactive video-based training program that teaches smart, effective marketing strategies to Chiropractors who want to help more people in their community impact more lives.
Whether you’re brand new to practice or established and ready to grow, Marketing with Heart will challenge you to execute at your highest level. It’s designed to turn your practice into a force for good that generates more profits and fulfills your higher purpose.
How Does Marketing With Heart work?
The training consists of easy-to-follow videos, done-for-you templates and graphics, resource lists, and Homework Sheets. All of the training is online, contained in the private Marketing With Heart member only site. Students, meaning doctors or CAs who are devoted to marketing, can view the training videos, connect with others, and compare notes with classmates.
Marketing with Heart also includes interactive components like “Share the Love Calls ” where Dr. Pam answers questions and offers strategic advice in a warm friendly and smart environment ensuring that our students take consistent action and receive the highest value from their investment.
Plus, once you are in this community, you are in for life. You can retake the program at whatever participation fits your schedule or your needs for free each year, for as long as the program exists. The online modules are yours to download or visit onsite. You can view all of them or have a team member use the course to create a marketing department for your practice. If a team member leaves, the new person can sit down and get training and help. It’s like you have a Marketing department in this site.
Who Should Do Marketing With Heart?
If you want to learn how to use smart, honest, attraction and trust-based marketing to reach more people, help people who are hesitant become new patients and do all this while staying true to your highest values, then Marketing with Heart is for you. Our ideal members fall into one of these categories:
Kick Butt Action Taking Beginners
Get started the right way. If you have not done much marketing because you did not know what to do or you are in the early stages of your practice, then you are hitting the jackpot! Our system makes marketing fun, effective and sustainable. Learn many tools to jumpstart your practice, be highly effective and not get burnt out.
Practices Ready to GO to the Next Level
Committed-chiropractors who have never known much about marketing but have grown to the current level by word of mouth, connections or luck and are now wanting to be more informed about marketing or go to their next level. You are going to love how you can easily leverage the current momentum you have going!
Doctors Who are Burnt Out on Marketing
Many practice consultants teach you to always be doing something. “You must have your foot on the gas at all times!” This advice often creates a frenetic experience. You may be running around to Chamber of Commerce meetings or participating in unfulfilling referral groups that foster more desperation.
We focus on sustainability. Our program also has a special bonus on retention. If you are constantly needing new patients, something is not great in your practice. In a way, this leads to no marketing. Because you have lost more customers than you keep. Marketing with Heart teaches you strategy that makes whatever marketing efforts you are making go further. It focuses on the least amount of effort for the greatest reward. This aids you in practice because you do not want to go out all weekend to get 5 new patients and then come back into the office exhausted and scattered and less available for the current people who love you.
Practices With Marketing Assistants
Do you have someone in the office to do marketing but you need to direct them? This course is the perfect way to train them. Doctors who have used our system rave about the ease of delegation. Team members can watch the videos, download the materials and the checklists and have a 15 minute weekly accountability meeting with the whole team. They know how to do multiple events at once and you are informed without exhaustion. Easy. Peasy.
What Does the Course Consist Of?
- Get the strategy for branding and create a brand bible.
- Identify what makes you uniquely attractive.
- Get clear on who you want as your client.
- Learn to create a psychographic so communication and effort aligns for best result.
- Learn the inside tricks of public relations and receive pre written support materials.
- Get support on creating a schedule for YOUR practice needs and strengths.
- Download worksheets for easy implementation.
- Download checklists for easy delegation.
- Get access to all graphics that you can personalize for your office
- Download decorations and more! Edit all materials and use!
- Participate in the Facebook forum filled with great support you and your team.
- Live Q and A with Dr Pam monthly for a “Share the Love” calls
- Mastermind with other offices on what works in different regions and with different segments of population.