Create an effortless marketing strategy to grow your chiropractic practice.
Are you struggling to attract the right patients to fit with your practice?
If you run away from the IDEA of marketing because it makes you cringe, but wish you could truly help more people in your community without coming off as icky, then this might be the most important information you’ll ever read. Here’s why…
My name is Dr. Pam Jarboe and I help heart-centered chiropractors to create the practices and life they love through my coaching company ChiroBloom.
I have been compiling materials for this marketing system called “Smart Strategies for Marketing With Heart” over the past FIVE years!
Dr. Pam Jarboe
“No more awkward and smarmy marketing!
Attract people who want what you offer AND are willing to pay.”
Smart Strategies for Marketing with Heart is jam-packed with excellence. We have been able to use these marketing ideas to get more new clients without putting in as much effort as we were before. We are looking forward to how well our practice does when we implement even more. You have definitely opened me up to exploring more deeply my resistance and what I’m working on so that I can serve more effectively and efficiently.
– B.W., DC
Three Powerful Reasons I Know This Product Can Help You.
I have been developing this product for five years, testing in practices around the world, not JUST my offices. One of the things I know about the practices I have built is that marketing plans require tweaks for each location, for each doctor, and at different stages of practice. Thus, my menu has grown tremendously as I have adapted to each client. I have been honored to help brand new offices lift off and start strong. And I have helped to create systems for high volume offices so that marketing is a team driven effort that happens with ease, efficiency, and accountability.
I have been able to create systems for high-volume offices so that marketing happens with ease, efficiency, and accountability.
I put my money where my mouth is with a 100% Guarantee. You’ll be thrilled when you read about it below.
I have an arsenal of results-based testimonials from my clients. These are real results that real people have gotten using my strategies.
Smart Strategies for Marketing with Heart reveals how you
can authentically attract the RIGHT new patients
without feeling smarmy and icky.
Here is a taste of what you’ll discover in
the Smart Strategies for Marketing With Heart System:
- Have access to a 50+ item menu of different marketing choices.
- How to maximize your marketing efforts and help more people with chiropractic.
- How to engage your team so that marketing is team driven.
- The top secret to stop being on the hamster wheel of constant marketing with a system that matches your lifestyle.
- The “I get to have a personal life” approach to marketing.
- How to avoid the Groupon culture! You CAN get paid for what you do!
- The fun, dynamic, authentic way to (“I hate to even call it marketing!”) marketing system.
- How to expend less energy, less money and for way bigger reward.
- How to avoid a steady stream of “tire kickers” that are not serious about care.
- The 3 biggest mistakes that chiropractors make over and over. And over.
What Sets ChiroBloom and Dr. Pam Apart?
Track Record
Over 30 years, worldwide reputation. There’s a reason that Dr. Pam represents chiropractic around the world.
Smart, Tactical Feedback
In the ChiroBloom community, we’ve got your back. Get expert, personalized support to make smart decisions and hit your business goals, faster than ever.
Dr. Pam
Her intelligence, smart strategies, compassion and sense of humor make learning smart, fun, and easy. Dr. Pam is the go-to expert. Don’t settle for less, learn from the best and become a marketing master today.
100% Money Back Guarantee
Enjoy total peace of mind. With our guarantee, you literally have nothing to lose, and your community will benefit from your success. You will make a tremendous impact with this course and gain financial freedom.
Listen To What More Of My Clients Have To Say…
Is right for you if you...
- Want to make a difference in people’s lives but have no clue how to.
- Get things done.
- Identify as a “self-starter.” You know you can do this, you just need the guidance and tools to get there.
Want a distraction-free environment that prioritizes action and results. Are an independent learner who doesn’t need a lot of handholding to get things done. Trust yourself to experiment and learn by doing. Are willing to make mistakes and want to live in a world where people have better health care choices. Are ready to take control of your finances, your schedule, and your future. Believe that focus, discipline, and hard work are the keys to business success.
Is NOT right for you if you...
- Prefer 1:1 coaching.
- Want advice on insurance, legal, tax structures, raising, handling contracts, funding, product lines, etc.
- Are looking for a “plug and play” system to make money.
- Are not willing to be creative, take risks, and work hard over time.
- Let small decisions keep you stuck rather than dive in, get messy, and do the work.
Module 1
Why Marketing a Chiropractic Practice Can Be Hard
You will get an “out of the bubble” view of the product of chiropractic and the challenges it poses for the public.
Lesson 1 – Understand the Challenge: You will name examples of chiropractors’ lack of cultural authority, as well as certain name brands’ negative brand equity problems.
Lesson 2 – Know Your Competition: Often Chiropractors do NOT understand who is competing for their patients’ attention. You will research options locally for solving patients’ problems and become more aware of your unique selling proposition.
Lesson 3 – Overcome Objections: You will discern the main problems that the public has with chiropractic and create soundbites to prevent and overcome these.
Lesson 4 – Create Value: You will learn the trends that the biggest brands are pivoting your products towards and will create actions for your practice pertaining to these trends.
Module 2
Trust is Key
You will get an understanding of the low trust that chiropractic has in the minds of the consumer. You will learn the instinctive trust triggers that high-end marketers use. You will also learn how to build long-term trust with your patients. And lastly, you will get an actionable plan to become trustworthy to other practitioners.
Lesson 1 – Why Does Chiropractic Have Low Trust?: You will grasp the enormity of the problem of trust with chiropractic and develop a commitment to build trust because of it.
Lesson 2 – Use Psychological Trust Triggers: You will gain a depth of knowledge on psychological tools used by marketing to grab a consumer’s attention.
Lesson 3 – Build Long Term Trust: You will identify key areas of practice that create mistrust and actions to avoid a break in trust.
Lesson 4 – Build Trust Through Third Party Credibility: You will identify 5 local sources of referrals and develop a plan to build more trust with each of them.
Module 3
Building a Brand
You will dive deep in this module about creating a brand, exploring many individual components of a brand in order to create an intuitive animated description of your practice that will allow patients to “see” and “know” you more quickly and easily.
Lesson 1 – Brand Avatar: You will create a vivid idea of who you are longing to work for and understand how that impacts all aspects of practice.
Lesson 2 – Brand Archetype: You will develop an understanding of what an archetype is and how it applies to your practice. You will fill out a worksheet to see what archetype you are and apply it to your marketing.
Lesson 3 – Brand Manifesto and Personality: You will learn examples of manifestos, and the use of words to convey all brand elements.
Lesson 4 – Brand Values: You will explore values and how you intuitively communicate in branding.
Lesson 5 – Mission Statement: You will discover and define your professional purpose with this mission statement writing lesson.
Module 4
Putting it All Together
You will put all the pieces of learning together into an actionable plan. You will bring all your work from the previous worksheets into working documents that you will use for years to come.
Lesson 1 – Making and Using Your Brand Bible: You will assemble all the components that you have learned in order to have a reviewable document that you can share with all members of your team to execute your brand elements. You will learn how to use this document in the coming years for your practice.
Lesson 2 – How many new patients is enough?: You will learn to plan for how many new patients makes your practice profitable and sustainable.
Lesson 3 – Marketing Menu: You will be able to choose your marketing events from a menu that suits your needs.
Lesson 4 – Statistics for Marketing: You will learn the importance of statistics. You will receive spreadsheets for measuring success in marketing by measuring what your clinic treasures most.
Lesson 5 – Your next 90-day action plan: You will learn a process to plot your marketing based on all the work in the previous modules.
Plus, in addition to Smart Strategies for Marketing With Heart,
you will receive these
Three Gifts from Dr. Pam!
Three (3) Months Membership to ChiroBloom's Chiropractic Genius Room 2.0
The Genius Room hosts TWO LIVE calls per week with Dr Pam Jarboe and other experts in our profession, reviewing front desk systems, patient communications, and DC philosophy.
A Training on Personality Types in Marketing
Personality science is a new trend in marketing and can be a helpful outreach tool. But this module gets you to look at YOUR personality type and what means of marketing are best suited for you to use authentically and enthusiastically.
A Training on
Marketing Types
This training describes different methods of marketing and gives you the COMPLETE package of tools needed to do one type of event that is cost effective and yields raving fans. Clients around the world have benefitted from learning these distinctions and finding the methods that work best for their type of practice.
I have been trusted by so many groups in our profession, either serving their organizations, speaking to their communities, or being a source of support and advice.
Here are some of the ones I have worked with:
By now you’re probably wondering
“How much does this cost?”
A marketing system, like “Smart Strategies for Marketing with Heart” can cost $10,000
or more and NONE of them can hold a candle to this!
Smart Strategies for Marketing With Heart Course
…$2999
Bonus 1: 3 Month Membership to The Chiropractic Genius Room 2.0
…$299
Bonus 2: Personality Types in Marketing Training
…$899
Bonus 3: Types of Marketing Training
…$1999
Today's Investment:
ONLY $1999
Get Started Now!
Choose The Plan That Works Best For You:
You’re protected by our 100% Money Back Guarantee.
Everything Is Online. Learn At Your Own Pace.
Success Strategies to Market with Heart is based 100% online so you can participate anywhere, anytime, in sweatpants or in your favorite wedding attire. Go through the material each week as it’s released, or slow things down and work on your own schedule.
Plus You Have No Risk With My Guarantee!
Why am I offering you this Marketing with Heart at absolutely no risk?
You see, I actually REALLY want to help chiropractors and the BRAND of chiropractic to be stronger and more effective in our communities. I believe we, as chiropractors, have the BEST healthcare product on the planet and some of the WORST branding and marketing. No matter how you care for your clients, you must understand how to effectively share your message, attract and convert browsers into buyers, and create raving fans who’ll keep coming back for more. You really cannot lose here. This product can only help. Or your money back.
Don’t decide now if Marketing With Heart is for you. Just get it and try it out. Prove to yourself that Marketing With Heart is All is all I say it is. Then decide whether it is as awesome as I say it is or if you want “100% of your money back”. You have nothing to lose, everything to gain and zero risk.
Let’s Sum It Up!
Here's everything you're getting:
Plus, in addition to Smart Strategies for Marketing With Heart,
you will receive these
Three Gifts from Dr. Pam!
Three (3) Months Membership to ChiroBloom's Chiropractic Genius Room 2.0
The Genius Room hosts TWO LIVE calls per week with Dr Pam Jarboe and other experts in our profession, reviewing front desk systems, patient communications, and DC philosophy.
A Training on Personality Types in Marketing
Personality science is a new trend in marketing and can be a helpful outreach tool. But this module gets you to look at YOUR personality type and what means of marketing are best suited for you to use authentically and enthusiastically.
A Training on
Marketing Types
This training describes different methods of marketing and gives you the COMPLETE package of tools needed to do one type of event that is cost effective and yields raving fans. Clients around the world have benefitted from learning these distinctions and finding the methods that work best for their type of practice.
If You’ve Read This Far...
You owe it to yourself to honestly answer these questions:
- What if just one idea in Smart Strategies for Marketing With Heart turns your practice into a profit and purpose-generating machine, giving you and your family financial freedom for life?
- What if just one strategy in Smart Strategies for Marketing With Heart helps you reach hundreds, or thousands of customers?
- What if just one technique in Smart Strategies for Marketing With Heart frees up 4-7 more productive hours per week?
- What impact will that have on your relationships, your profits, your joy?
- What would those changes realistically be worth to you over a lifetime? $5,000, $20,000, $50,000, or more?
With a money back guarantee, you have nothing to lose and everything to gain.
STOP PLAYING SMALL.
Start making the difference you are called to make.
Get Started Now!
Choose The Plan That Works Best For You:
FAQs
Yes! We’ve had countless students come into the program with nothing but ideas and leave with clear focus and direction on how to START building an online reputation in school. To be clear, building a profitable chiropractic practice isn’t a linear event. Our most successful beginners have taken anywhere from several months to several years to bring their visions to life. It all depends on how fast you digest the material and move forward. But you’ll never get there unless you get started. The Brand Bible that you will create as a student will be something you can edit every year in the first five years of your career as you learn yourself and your ideal client even better.
Unquestionably yes! We’ve had chiropractors enroll and then take their businesses to a million in revenue and more. And they do it with even more ease and precision because they are attracting people who pre-trust them and are more than willing to pay.
And following our market-tested roadmap can save thousands of dollars on “supposed-tos” that don’t actually move the needle, and the months (or years) of trial and error it takes to figure it out on your own.
We have successful doctors from over 12 COUNTRIES, using over 40 different techniques from Atlas Orthogonal, Blair, Gonstead, diversified, activator, Thompson, Decompression, BGI, Network, and soooo many other flavors in chiropractic. The rich and diverse types of chiropractors in ChiroBloom are one of our distinct advantages.
No matter how you care for your clients — a product, service, or experience — you must understand how to effectively share your message, attract and convert browsers into buyers, and create raving fans who’ll keep coming back for more.
Regardless of your technique, thriving as a chiropractor in today’s economy means knowing how to build trust, earn credibility and authority, and create meaningful connections. Building these attributes is true marketing. It happens in your MESSAGING and getting a firm mental and procedural understanding of this is CRUCIAL to creating a wellness practice with a constant source of referral based new patients.
Once you purchase the program, everything is immediately available. There is no system that makes you finish one lesson before the next one is available. We recommend the step by step process that we have laid out but we also respect the many styles of learning. You get access to the content for life, so you can learn at your own pace. The entire library of training materials will be available to review for you, your front desk team, your associate doctors…as often as you like.
You won’t miss out on a thing! All your training exists inside your private member area. So you can go back and revisit the material as often as you like.
You very well may, and, we can’t promise that. Dr. Pam delivers her best advice and strategies from over 30 years of experience in these trainings.
About Pam
Dr. Pamela Jarboe
Dr. Pamela Jarboe began her chiropractic career working as an assistant for a chiropractor in 1986. She traveled into Harlem, NY with her boss; adjusting children who were drug addicted, had AIDS or were abandoned as babies. Inspired by the many changes she witnessed in this practice, especially in herself, she decided to switch from her writing education and attend Life Chiropractic University, graduating as a Doctor of Chiropractic in 1995.
Pamela practices chiropractic care in Acton Massachusetts, and is honored to share heart-centered chiropractic branding, marketing, and sales at online programs, conferences and colleges across the country. She is the creator/owner of ChiroBloom, a training course and coaching company for chiropractors who long to create a practice and life they love.
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